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Paul Copcutt
- Hamilton, Ontario (905-628-1100)
 I
can probably best describe what I do for people by
sharing with you a defining moment in my life.
In the recession of the
late 80’s, early 90’s I had just been downsized for the
second time in my corporate career in the consumer goods
industry, I was living on $250 a week government
assistance, had taken in a lodger to help cover mortgage
payments and was using public transport to go to sales
rep interviews, the outlook was, to say the least,
bleak. I decided that I needed to gain more stable
employment in a growth industry and identified
healthcare. Having spent 6 years in sales and marketing
recruitment I put all my training and advice about
informational interviewing in to practice. However
everyone quickly told me I spoke to that to break in to
the medical industries in the early 90’s you needed a
solid track record, science qualifications and a degree.
I was the complete opposite with eight different
employers on my resume, had left school at 18 under the
threat of expulsion and all my science teachers had
labelled me as an idiot with an E grade average…………….
Three and a half years later I was leaving an already
successful medical device sales position to join, as
employee number 29, a rapidly growing UK biotech firm as
National Sales Manager, I hired a non-scientific sales
team, launched the company’s first commercial product in
the world and two years later was involved in the
Canadian & US launch as part of an international
corporation with a market value of several hundred
million dollars and almost 1,000 employees worldwide.
Eventually the company sold off its commercial success’
for $100 million, returned to its R&D roots and closed
its North American offices, but as a result of these
experiences I decided to dedicate the rest of my
professional life to helping others realize their own
career goals through the use of innovative strategies
and effective resources and connections.
Because you know how some people in business, who have
already invested in their future through continual
learning and development and have great experience,
skills and attributes, but aren’t always able to present
or promote them in the best possible light or sometimes
fail to gain access to the right audience.
Which means that they do not progress as well as they
expected, or they miss out on opportunities to switch to
something they really want to do.
Well what I do is offer an innovative coaching program
for professionals to clearly identify and communicate
their unique value and prepare them for greater success.
Which means that I train, consult, coach and mentor them
in 7 key strategies that have been proven to build
successful personal brands.
The benefit of which is they enjoy greater professional
recognition, boost their incomes, gain deeper personal
satisfaction and understanding and achieve more for
themselves and others.
Would you like to know more?
Paul Copcutt
is Chief Catalyst Officer of Square Peg Solution -the
catalyst for people and organizations who are rising to
the challenge of making the most informed, best career
and business decisions.
Canada’s leading authority on personal branding and the
first certified Reach Personal Brand Strategist he has
12+ years in professional recruiting and coaching in
North America and the UK and several years in consumer,
medical and biotech sales and marketing, he is also the
top Career & Training contributor to the Knowledge
Exchange Forum at MarketingProfs.com.
He
has been profiled in The Globe & Mail and Toronto Sun
and is an invited speaker on the subject of personal
branding at national, provincial and local level
and is also responsible for business development and
delivery globally for the Reach Certified Personal Brand
Strategist and the 360 Reach Assessment Certification
programs for corporations and individuals.
In
the community Paul is a Director on the board of the
Hamilton Training Advisory Board, President of the
Hamilton & Area Coaching Association and a member of
Dundas Valley Sunrise Rotary Club.
"Treat people as if there were what they ought
to be and you will help them become what they are
capable of becoming” – Johann Goethe
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